Patent Pending
Privacy Policy
LAST UPDATED: SEPTEMBER 15, 2026
The Shooting Lab (“The Shooting Lab,” “we,” “us,” or “our”) understands that your privacy is important, and we are committed to handling your information responsibly. This Privacy Policy explains how we collect, use, and share personal information when you visit our website, request a quote, join our early access list, contact us by phone, email, form submission, or social media, or interact with our event services and related communications.
Information We Collect
We may collect personal information that you voluntarily provide to us, including:
Name
Email address
Phone number
Event type
Event date
Event location
Event details submitted through quote, early access, or contact forms
Any other information you choose to provide when contacting us
We may also collect certain information automatically when you visit our website, including:
Browser type
Device information
IP address
Pages visited
General website usage data
Referring website or source
Cookies and similar tracking technologies
How We Use Your Information
We may use the information we collect to:
Respond to inquiries, quote requests, and contact form submissions
Communicate with you about your event or potential booking
Send early access, launch, or promotional communications when you have opted in to receive them
Improve our website, services, and customer experience
Analyze website performance and visitor behavior
Maintain the security and functionality of our website
Comply with applicable legal obligations
Sharing of Information
We do not sell or rent your personal information.
We may share personal information with trusted service providers that help us operate our website, process forms, manage customer communications, analyze website traffic, process payments, or otherwise support our business operations. These providers may access personal information only as reasonably necessary to perform services on our behalf and are subject to their own privacy and security obligations.
Mobile Information & SMS Consent: No mobile information will be shared with third parties or affiliates for their own marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with third parties for marketing or promotional purposes.
We may also disclose information when required by law, legal process, or when reasonably necessary to protect the rights, safety, property, or security of The Shooting Lab, our customers, or others.
SMS Communications
By providing your mobile number and separately opting in to receive SMS text messages from The Shooting Lab, you agree to the following:
Consent: We send SMS messages only to individuals who have affirmatively opted in through an applicable form. Consent to receive marketing or promotional text messages is not a condition of purchase or booking.
Message Types: Depending on your selections, you may receive messages regarding inquiries, event bookings, account updates, and/or marketing and promotional communications.
Opt-Out: You may opt out of receiving text messages at any time by replying “STOP” to a message from The Shooting Lab. We may send one final message confirming your opt-out.
Assistance: For help or support, reply “HELP” to a text message, email info@theshootinglab.com, or call (941) 413-2621.
Rates & Frequency: Message and data rates may apply. Message frequency varies based on your interactions and communications preferences.
Cookies and Tracking
Our website may use cookies and similar technologies to improve your browsing experience, understand how visitors use our site, and support analytics or marketing efforts.
You can adjust your browser settings to refuse or delete cookies. Some website features may not function properly if cookies are disabled.
Analytics and Marketing Tools
We may use third-party analytics, advertising, communication, or form-management tools. These services may collect information about your device, browser, website activity, and interactions with our communications in accordance with their own privacy policies.
Data Security
We take reasonable administrative, technical, and physical measures to protect the personal information we collect and maintain. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
Your Rights & Choices
Depending on where you live and applicable law, you may have certain rights regarding your personal information. These rights may include the ability to request access to, correction of, or deletion of certain personal information, or to withdraw consent where processing is based on your consent.
You may also opt out of marketing communications at any time by using the unsubscribe or opt-out method provided in the applicable communication.
To submit a privacy-related request, including a request to access, correct, or delete personal information, please contact us using the information below. We may need to verify your identity before completing certain requests.
Children’s Privacy
Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information online from children under the age of 13. If we become aware that we have collected personal information online from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.
Third-Party Links
Our website may contain links to third-party websites, social media platforms, or services. We are not responsible for the privacy practices, content, or policies of those third parties. We encourage you to review their applicable privacy policies before providing personal information.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, services, or applicable requirements. When changes are made, we will update the “Last Updated” date above.
Contact Us
If you have questions about this Privacy Policy, how your information is handled, or would like to submit a privacy-related request, please contact us at:
The Shooting Lab
Sarasota, FL
Phone: (941) 413-2621
Email: info@theshootinglab.com
© 2026 The Shooting Lab. All rights reserved.